Stupid Google search finds this:
Pull this ad almost to the bottom of the page. The ad with the hands cuffed. Does anything look familiar?
Loren
https://www.milsurps.com/images/impo...942photo-1.jpg
Wadsworth Watch Case Co.
An ad depicting how the population envisioned a U.S. soldier: young, good-looking, and smiling in the face of danger
https://www.milsurps.com/images/impo...ber1942a-1.jpg
Bulova
Can't go wrong with a catchy tagline and an image of three hardened-looking soldiers bracing for battle.
https://www.milsurps.com/images/impo...ust1942a-1.jpg
Speidel
A subtler—and perhaps more effective—way of fusing jewelry and the military
https://www.milsurps.com/images/impo...gust1942-1.jpg
B.A. Ballou & Co.
This is one of the coolest-looking ads I've ever come across in any publication. The provocative scene of the bombers puts jewelry aside in order to tie the business firmly to the war effort.
https://www.milsurps.com/images/impo...mber1942-1.jpg
Kousin Jewelry Co.
My grandfather went AWOL right before he shipped out for the front to marry my grandmother. They didn't see each other for another four years. This ad reminds me of them
https://www.milsurps.com/images/impo...1942bBR1-1.jpg
Bruner-Ritter, Inc.
This is one of the few propaganda jewelry ads I felt comfortable publishing here. There are several others that showcase how far government and business officials went in order to demonize the enemy and encourage support for U.S. military goals. As righteous as the cause may have been, these ads are chilling all the same.