Darren,
Absolutely right there.
The EOTech 551 was designed for CQB work, inside dwellings dealing with Quick Reaction drills where a red or green dot gave a fast response to any target that presented itself, not hostile "Open" environments like the battlefield or locations in bright sunlight like Iraq or indeed Afghanistan or even Brighton Beach on a good day!!
The sight shown is a total compromise and ripoff of the 551 in my opinion but reversed for whatever technical reason...............my gut feeling is the word GUCCI came into the overall planning and design;)