It has always bugged me the way Memorial Day and Veterans day is treated in the US especially when there are sales for veterans. I have always felt that my service was not to be some sort of dodge or hussle to get freebies. I would always ask the store owners, "Are you also giving the same discount to the family of a soldier who died in the line of duty?" You should see the looks on their faces. If you do not believe me try it yourself.
--fjruple