Ah, the good old "maximum return to the shareholders"; not forgetting the executives and directors of course...

Naturally they'll make the cheapest case they can safely get away with. They would in fact like nothing better than to find a case that could only be safely fired once.

And if you asked, I'm sure they'd say that is their feduciary duty, to cheapen the product to the lowest point the market will bear without significant loss of sales. And they'll keep cheapening it until they reach that point. It's all very scientific, but sadly fails to take into account the loss of product and corporate reputation and consequent loss of customer loyalty. Anyway, that doesn't happen for several quarters, so why worry about it, eh?!
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