What is this No4 Medallion?

[Beerhunter]

The WW1 unit was The Civil Services Rifles. I don't know what is on the other side of the medal, because I have only seen the photo too, but have asked that question of my friend.
I did an extensive online search and the only other thing I found was a picture of a spoon that contained the same crossed rifle design - some shooting competition prize?
Attachment 63203

I won many a "Shooting Spoon" when we were still allowed target shooting competitions this country. So I stick to my original comment that is it is a civilian shooting trophy.

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[UNPROFOR1994]

I stick to my original comment that is it is a civilian shooting trophy.

I don't think there ever was a civilian GPMG competition or award.

[Beerhunter]

I don't think there ever was a civilian GPMG competition or award.

I guess that you are referring to the Shooting Spoon on "that auction site". On the contrary. The NRA Services Meeting is where just such competitions were held back then. Only service members were allowed to shoot but the Meeting was held by the NRA, a civilian organisation.