please don't think i'm trying to discredit the article by calling it propaganda (or pick a fight with anyone here). I don't know enough about the EU and how it works to form an opinion on it or britians position in it.

i'm using the word propaganda not so much in the oxford dictionary's definition as in the one given on Wikipedia, which is worded far milder and with less negativity attached.
i'm normally rather cynical when it comes to anything with a 'political' message and we are currently in the leadup to an election here in Australiaicon, it is a particularly messy election too. more so i'm in a seat being contested by the current deputy primeminister and an independent candidate (that held the seat for the previous two terms with 70-80% primary vote) who has come out of retirement specifically to try to knock off the deputy pm. both lay claim to the same demographic so the campaigning locally has gotten really brutal and everywhere you turn it is in your face. hence i'm even more cynical than usual.

as I said I don't have a position on the britian/eu vote, but i'll pull the video apart to point out some of the ways I think he is working things to emphasise his point of view. as well as why I think it is well crafted with the amount of different methods used.
he is orating it at first in the style of the great british documentary makers, using his tone, facial expressions, the camera angles, his dress and the background of an oldworld styled library to imply he has great knowledge (and impartiality).
note the emphasis he puts on the word 'facts' at 15 and 24 seconds, seeming to say 'fact'=truth. steamrolling the concept that a fact, while being true, can be manipulated by what facts are presented and what are not. the work 'fact' will continue to be repeated throughout the presentation to remind the viewer that what is being said is truth.

at 30-40 seconds he gives the depth of knowledge given in the tomes shown behind him then presents himself as a keeper of that knowledge.

at one minute on he drops in some facts, highlighted in text form to show it to be true and give credibility to all his future statements as being equally researched, based from documentary sources. one is even labelled fact no2!

about 2:09 I love the eyebrow raises on the word 'important' (repeated at add emphasis)

2:13-2:30 we get a nice visual depiction of what he is saying, times to match the concepts as he introduces them.

2:30 on, we get some wild eyebrow action along with facial expressions and head tilt/straightening to add seriousness when needed and mock the works of the politicians of the time as he repeats them.

3:20, slight pause then arm out and lean in to the audience.

now we get some more info with nice supporting examples. followed around 4:00 by a little more informally given statement about the former chancellors views (note the change in body language and camera angle).

the two examples given are about cheap beer (the EU attacked our beer!) and lower taxes on energy saving equipment (surely energy saving equipment is a good thing so what are the EU?)

some more stats then 4:38-4:42 note the change in the level of language when speaking from the viewpoint of 'the defenders of the EU' and how the wording infers they don't care about the dismal rates of success in the courts. he is now dividing people into us and them, placing himself and the viewer on the 'us' team and painting 'them' as having negative qualities and dropping names of politicians on 'their' side.

5:00 he repeats again for emphasis then asks the viewers to check his credibility 'don't take my word for it', it is in a documentary so has to be true... pity the clip is cut so short we don't know if the figures given are about the EU-british laws or the percentage of dog owners who pick up poo on a sunday.

6:15 we move outside to a more open informal location and so the tone and language changes getting more and informal. (we are now part of the inner circle!) the comments on the EU and how it works get more and more disparaging.

7:31 'great country!' starting to introduce the concept of national pride and doing so with someone elses words in a clip, nicely done that man.

and so on and so forth.

again i'm not shooting down his message, i'm sure there are pro EU pieces using exactly the same methods to try to draw in the undecided. I find it interesting to pull things like this apart and watch for how people are trying to alter the way others see the world.