Worst thing BL ever did F10 was to end the relationship with Honda.
Had that relationship been further developed and explored, perhaps Japaneseproduction technology, business management and determination "might" have turned things around.
As it was, a mix of Government fiddling and a series of asset stripping sales finally sank the ship for good in 2005..
Although I believe BMW still own the trade name Rover, so you never know!