You aren't bursting my bubble because you don't have a clue what you are talking about. I shop movies at Walmart on a weekly basis and have for years. The VAST majority are theater releases, and if it was a blockbuster, they sell it. About 10% went direct to video. This particular movie probably was in theaters in Russiaicon as it was produced their, for them. And again, Walmart doesn't make them so I have no idea why you are attacking Walmart for selling them. There are also of course the TV series and TV movies which I don't include in the movie releases but even those are well recognized for the most part with the exception of the Hallmark movies which remain popular nonetheless.

I want a movie, I go to Walmart, they don't have it, it's not likely anyone else does either.