Let me guess, the wife told him to get rid of that 'ugly old rifle'. He wants to keep it, but knows better than to cross swords with 'she who must be obeyed'. He prices it so it will NEVER, EVER sell. He can now claim, 'Honey, I tried to sell, but nobody will buy it', and he gets to keep the rifle without having to sleep on the lounge for a fortnight or two.